Africa Brand Index
Africa’s brand, measured.
The Africa Brand Index brings the question of Africa’s reputation into focus. Its baseline report was introduced in the 2026 opening keynote.
A starting point for the conversation.
How Africa is understood matters to the people and institutions communicating on its behalf. The baseline report creates a point of reference for that discussion.
Request the report for its measures, evidence and full context.
How the research was done.
The Index is built around six strategic pillars: Reputation & Trust — measuring credibility, governance, transparency and institutional confidence; Investment Appeal — assessing Africa's attractiveness to investors, entrepreneurs and global businesses; Tourism & Culture — evaluating how Africa's heritage, creativity and cultural assets influence destination appeal; Media & Narrative — measuring who tells Africa's story, how it is portrayed globally and how African voices shape international discourse; Innovation & Future Readiness — examining technology, entrepreneurship, education and Africa's readiness for the future economy; Sustainability & Impact — evaluating how leadership, environmental stewardship and inclusive development contribute to Africa's long-term reputation.
Introduced in Nairobi.
The Africa Brand Index Baseline Report featured in the 2026 opening keynote.
Read the research.
Request access to the baseline report and updates from the research team.